How do you know when a feature customers are asking for is worth building?

One thing I like about digital products is that this kind of product is never finished. Not only they can continue to change over time, change is often critical to keep the product relevant in the market as technology and expectations evolve. For example, a web-based ride sharing application requiring people to plan their ride … [Read more…]

How to make sure you’re dealing with the real problem and not just a problem manifestation

In his article Outside-In User Story Example, my favorite product management expert, Scott Sehlhorst, describes how users “almost always fixate on problem manifestations, versus underlying problems”:   Problem manifestation Problem My contact list is missing this person I need to know the identity of this person My phone does not ring loudly enough I am … [Read more…]