How do you know when a feature customers are asking for is worth building?

One thing I like about digital products is that this kind of product is never finished. Not only they can continue to change over time, change is often critical to keep the product relevant in the market as technology and expectations evolve. For example, a web-based ride sharing application requiring people to plan their ride … [Read more…]

How to make sure you’re dealing with the real problem and not just a problem manifestation

In his article Outside-In User Story Example, my favorite product management expert, Scott Sehlhorst, describes how users “almost always fixate on problem manifestations, versus underlying problems”:   Problem manifestation Problem My contact list is missing this person I need to know the identity of this person My phone does not ring loudly enough I am … [Read more…]

A reader asks: “how do I motivate myself when my employer treats me as a document writer and not a real BA?”

Even though many BAs continue to be frustrated by a limiting role, the answer hasn’t changed from the time I wrote this article for Modern Analyst with 4 actions that can help you elevate your role: 1. Make sure you understand the type of contribution your role is supposed to provide 2. Don’t wait for permission to … [Read more…]