The series provides a concise overview for Americans visiting Brazil for the first time. It is a handy reference and highly recommended.
~ S.K. (a faculty member at a U.S. business school who leads undergraduate and MBA trips/courses abroad)
Vol. I: Visiting Brazil for a Conference or Short Business Trip
Price: USD 5 (All proceeds from this mini eBook will go to Projeto 100% to fund education and a digital inclusion project for underprivileged children in Brazil.)
Making a good impression may require drastically different behaviors in different cultures.
This mini-ebook was written to help Americans gracefully enter the Brazilian culture without having to spend a lot of time doing research about the country and its people’s customs. In 5 pages with concise recommendations, it highlights the most important cultural habits and preferences of Brazilians, and provides useful tips to avoid committing embarrassing or offensive mistakes and instead building successful relationships during a short business trip to Brazil. This first volume is authored by Adriana Beal, a U.S.-based Brazilian consultant, with the contribution of several Brazilians working in the United States in academic and consulting positions.
Vol. II: Doing Business in Brazil
Price: USD 5
Doing business in Brazil may not require knowledge of the language or a good interpreter, as typically Brazilians representing local and global companies in international business settings are able to communicate reasonably well in English. However, communication at international level requires more than just a common language: it demands understanding the basics of culture, communication style, and local etiquette, among other aspects. Such understanding is often crucial to ensure effective collaboration and avoid needless conflict caused by cultural differences. In this 8-page booklet you will find valuable insight to help you develop solid business relationships in Brazil and improve the results of projects involving Brazilian companies or teams.
Vol. II in this series was written by Handerson Gomes and Adriana Beal, both successful IT consultants born in Brazil and living in the U.S.
Click the image below to read an excerpt:
Buying this ebook? We strongly recommend you also buy Vol. I, where you will find useful etiquette, logistics and security tips to apply while visiting Brazil.
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