Price: $5 (All proceeds from this mini eBook will go to Projeto 100% to fund education and direct aid for under-privileged children in Northeast Brazil.)

Making a good impression may require drastically different behaviors in different cultures.

This mini-ebook was written with the purpose of helping Americans gracefully enter the Brazilian culture without having to spend a lot of time doing research about the country and its people’s customs. In 5 pages with concise recommendations, it highlights the most important cultural habits and preferences of Brazilians, and provides useful tips to avoid committing embarrassing or offensive mistakes and instead building successful relationships during a short business trip to Brazil.

This first volume is authored by Adriana Beal, a U.S.-based Brazilian consultant, with the contribution of several Brazilians working in the United States in academic and consulting positions.

(Other volumes, on topics such as how to negotiate and do business in Brazil, coming soon.)